About Forecast the Facts
For years scientists have predicted that global warming would lead to a dangerous future of habitat loss, sea level rise, dwindling agricultural production, extreme weather events, and numerous other catastrophic effects. That future is now upon us, and the increasingly common occurrences of record droughts, intense storms, and severe flooding are just the most graphic evidence. As the science of global warming has become clearer and clearer, the case for immediate action has become incontrovertible. Yet our national conversation around climate change remains polluted, and public understanding of the issue continues to fluctuate widely.
There’s a reason why: From the halls of Congress to the nightly news, Americans aren’t getting the full story about human-induced climate change. The media is a huge source of this problem. For example, an alarming number of television weather reporters deny climate change is even happening. And even when media outlets do report on climate science, many still engage in false equivalence debates, giving equal time to points of view that have long been discredited by scientists. Making matters worse, numerous politicians continue to spout conspiracy theories and debunked myths, and many major corporations directly support climate change denial, either through their public statements or their charitable giving.
Forecast the Facts is a grassroots human rights organization dedicated to ensuring that Americans hear the truth about climate change: that temperatures are increasing, human activity is largely responsible, and that our world is already experiencing the effects. We do this by empowering everyday people to speak out in the face of misinformation and hold accountable those who mislead the public.
Forecast the Facts draws its name from its launch campaign, which focused on accountability for broadcast meteorologists. We are continuing to work extensively on that issue, but are also expanding our efforts to push back against climate change denial wherever it occurs. We led a national campaign to call on corporations to pull their support from the Heartland Institute, a leading “think tank” in the effort to deny climate science. Most recently, we've been challenging political leaders to end their climate silence, starting with President Barack Obama.
Contribute today to support Forecast the Facts.
If you are interested in learning more about this issue, check out the links below.
- NOAA: Extreme Weather 2011 - Factoids
- A National Survey of TV Meteorologists about Climate Change, George Mason University Center for Climate Change Communication, March 2010
- Dwindling media coverage of climate change, Center for Science and Technology Policy Research, University of Colorado (updated monthly)
- Political leaders play key role in public understanding of climate change, Climatic Change, February 2012